300+ DTC Pros to Attend Direct-to-Consumer Marketing & Advertising Summit and Exposition on June 20-21, 2000 in Philadelphia, PA.

PHILADELPHIA, June 12 /PRNewswire/ --

300+ pharmaceutical consumer marketing managers, their agencies, and service providers will convene in Philadelphia on June 20-21 to attend the 10th "Direct-to-Consumer Marketing & Advertising Summit and Exposition", announces Strategic Research Institute.

12 pharmaceutical marketing managers from 9 pharma giants are featured speakers and panelists and will address the key challenges they face among themselves and with the audience on various panels. Those participating are Pfizer, Glaxo Wellcome, Bristol-Myers Squibb, Searle, Wyeth Pharmaceuticals, Eli Lilly & Company, Parke-Davis, Pharmacia & Upjohn, and SmithKline Beecham.

The DTC panels are to cover market research, direct response vs. general awareness advertising, DTC staffing considerations, the media mix, DTC Internet marketing, and direct mail methods.

The meeting, the first of its type for the pharmaceutical industry, by the pharmaceutical industry, will serve to evaluate the panoply of DTC marketing and advertising options including both broadcast and cable television, print, direct mail, and increasingly, the role of the Internet in both driving DTC sales, and fulfilling other key functions, such as relationship marketing. This last industry segment is well represented as speakers and attendees.

This information, networking, and exposition extravaganza also offers attendees three specialized workshops on database marketing, promotion mix optimization Internet marketing for DTC.

Sponsors and exhibitors are i-Beacon.com, Readers's Digest, Today's Health Magazine, Beta Research, InteliHealth, American Profile Magazine, Acornis, Technicolor, Medi-Promotions, Parade Magazine, West TeleServices, Alliance Research, Consumer Health Sciences, Rx Remedy, HeliosHealth, MediaPlan.com, Johnson, Zabor, McManus, Inc. doctorsdirectory.com, Webcraft, Medilink, MessageMedia, International Direct Marketing, RealAge.com, and Intellisphere, to date. The exposition is limited to 30 participants.

To register and/or receive the full conference agenda, as well as the preliminary list of registered companies and exhibitors, contact Anit Hora at ahora@srinstitute.com and for information on sponsorship and exhibition, contact Mark Alexay at malexay@hotmail.com.