Beyond Traditional DRM: Moving to Digital Watermarking & Fingerprinting in Media Monetization.

DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c83295) has announced the addition of Beyond Traditional DRM: Moving to Digital Watermarking & Fingerprinting in Media Monetization to their offering.

DRM is dead...Long live DRM.

Digital Rights Management (DRM) has seen its share of ups and downs. As a means for restricting consumer media usage, preventing copying, yet allowing interoperability, DRM has failed. However, DRM as a technology that enables content monetization on multiple networks and multiple devices faces a brighter outlook. Fingerprinting and Digital Watermarking (DWM) are two extentions of DRM that are emerging across several media-centric applications with far reaching implications.

DWM and fingerprinting underlie several key applications, including:

--Broadcast monitoring

--Internet Content Identification

- For copyright control

- Metadata

- Long-run, interactive behavioral targeted advertising in non-linear media distribution

--Copy Protection & Forensics

- High Definition DVD

- Digital Cinema

The impact of these technologies could be bigger than the direct applications. They are positioned to enable earlier release windows of premium content and to support the monetization of non-linear media distribution.

"Beyond Traditional DRM: Moving to Digital Watermarking & Fingerprinting in Media Monetization" provides research, analysis and forecasts for key Fingerprinting and DWM applications and technologies. The report identifies the key media and DRM trends that are aligning to drive demand. In addition, the report examines the broader impact that these technologies could have through supporting interactive business models on a multi-platform, multi-network basis. The report includes an assessment of the digital media ecosystem, the DWM & fingerprinting value chain, and the key players in each application segment.

Some Topics Covered:

Digital Content Ecosystem.

Digital Audio/Video Platforms

Consumer Usage, Content Rights & Content Monetization

Industry Trends & Predictions

Digital Media & Web 2.0 Trends

Digital Rights Management Trends

Watermarking & Fingerprinting

Watermarking & Fingerprinting Trends

Growth Enablers

Growth Inhibitors & market threats

The DWM Players

Watermarking & Fingerprinting in Content Identification

Broadcast monitoring

Internet Monitoring

Metadata association

Watermarking as Content Protection

Forensics & Accountability

Copy prevention: Revoking Content in the Consumer Platform

Watermarking Role in Digital Rights Management

The Network Traffic Cop

Watermarking role in content protection moves with the release windows

Content Authentication

Video & Digital Media Search

Advanced Interactive Business Models

Watermarking & Fingerprinting Company Profiles

Companies Mentioned:

- Abbott Laboratories

- Accenture Ltd

- Aftermarket Technology Corp.

- Alliance Boots Plc

- Alliance Imaging Inc

- Astellas Pharma

- AstraZeneca PLC

- Barnes Group Inc.

- Bayer Schering Pharma AG

- Boehringer Ingelheim GmbH

- Bristol-Myers Squibb Company

- Centerline Holding Company

- Chloride Group PLC

- Cipla Ltd

- Commonwealth Property Office Fund

- Community Banks Incorporation

- CuraGen Corporation

- Cytokine PharmaSciences, Inc

- Eli Lilly and Company

- EMI Group PLC

- Forest Laboratories, Inc

- Gedeon Richter Ltd

- GlaxoSmithKline Plc

- Hutchison Telecommunications International Limited

- IMS Health

- Insight Communications Company, Inc.

- Janssen-Cilag N.V.

- Johnson & Johnson

- Kochi Refineries

- KPMG International

- Krka

- Medicines Company, The

- Medivir

- Merck & Co., Inc.

- Novartis AG

- Novo Nordisk A/S

- Nycomed International Management GmbH

- Octapharma AG

- Omega Protein Corporation

- Pfizer Inc

- PricewaterhouseCoopers

- Resolution

- Reuters Group Plc

- Safety Insurance Group, Inc.

- Sanofi-Aventis

- Saul Centers, Inc.

- SDA Express Courier

- Servier

- Singapore Power

- Solvay Group

- The Depository Trust & Clearing Corporation

- Torrent Power Limited

- Unit Corporation

- Vector Group Ltd

- Wal-Mart Stores, Inc.

- World Bank, The

- Worldwide Flight Services

- Zydus Cadila Healthcare Limited

For more information visit http://www.researchandmarkets.com/reports/c83295