A fast-growing Bath internet marketing company run by youngentrepreneur Alex Attinger is continuing to expand with theacquisition of the discount site Whopaysfull-price.com.
Gay Street-based Attinger Jack Interactive (AJi), which ownsvoucher codes website Promocodes.co.uk has increased its customerbase with the purchase, which was for an undisclosed sum.
The deal will see Whopaysfullprice's ten-strong team move to anew office in Tower Bridge, central London.
AJi has more than 1.5 million live consumers on its databases andmarkets firms on a cost-per-lead basis.
Promocodes, which was established in September 2010 and has sincegrown to become a leading Google-ranked voucher code site, currentlyprovides more than 6,000 discounts from 1,600 retailers. Followingthis acquisition, AJi will use its retail contacts to introduce arange of new deals on Whopaysfullprice.
"The takeover of Whopaysfullprice puts us in a unique position,"said AJi chief executive and Promocodes founder Alex.
"Our large database allows us to begin mailing deals to anextended register of users from day one.
The deal will also allow us to increase our penetration onFacebook, which is a key marketing channel to reach our primarytarget audience."
As a result of the acquisition, net profit for the enlargedbusiness is expected to exceed Pounds 1 million in the next 12months. Alex, a 28-year-old internet entrepreneur, set up Promocodesafter working in newspaper advertising and seeing spend ontraditional media decline. Based in Bath and London, AJi employs 15members of full-time staff, which will now increase to 25, as wellas a team of 12 students, who generate blog copy for the Promocodeswebsite.
Alex said: "This is an important strategic acquisition for AJiand will help us to move the business forward.
"It's these sort of complementary acquisitions we've been lookingto complete since I launched Promocodes and we'll continue to seekto expand our service offering. "A lot of daily deals sites launchbecause they think it is an easy way to make money, but having asound knowledge of the fast-moving industry and a solid database iskey.
"Our strong partnership with a leading data marketing solutionscompany and the two years we spent growing our records of people whofind it useful to receive discounts has contributed to thedevelopment of a strong proposition and market share.
"We have already been inundated with deals and are confident thatWhopaysfullprice will flourish into a leading deals site and, alongwith Promocodes, will continue to drive the market."
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